I think that’s what helps me to control it. The applicator is a really fine-point brush, kind of like those felt-tip thingies. It’s super dark and rich with an easy and smooth application. On top of the affordability, it actually works. $2.99? “I’ll actually take three of your finest Wet n Wild Megaliners, ma’am.” -me, every time I’m in Walgreens. Deeply.įor starters, let’s just praise god for this price point. Thinking about all the dates I’ve went on wingless hurts. ![]() It’s without a doubt the easiest liner that I’ve ever tried, and I’m low-key salty that I didn’t try it a lot sooner. self!!! I’m hella bold, actually extending my eyeliner beyond my lash line. That is until I bought this Wet n Wild Megaliner, and now I am feel. Like really suuuuuuuuck! I mean, I'd manage to get it on without looking like that Gaga meme, but I had to keep it super simple. “We weren’t even thinking of it.Secret: I used to suck at eyeliner, guys. “Whole Foods took us in a whole new direction as of December,” said Sue. Their first shelf was built using wood shelves from the Miller Dairy Farm in Troy, metal piping from a sprinkler system at a United States Army Depot in Rotterdam, and parts of the lower cabinets are from the former Wagar Brothers farm in Brunswick. In a take on a steampunk aesthetic, which incorporates elements of 19th century style, the Kerber family is having display cases built using reclaimed architectural elements. They recently commissioned a series of shelving units from an Albany company - Silver Fox Salvage - that specializes in reusing Victorian-era architectural elements that defy standard display cases. As they expand their production, they are expanding their product line, but it is how their products will be displayed that has the soapmaking family excited. They have hired seven employees thus far, and plan to have 12 by the end of the year. “We’re big fans of nepotism, but we’ve run out of family members,” said Greg, facetiously. That entails providing displays for their soaps tightly tracking their supplies, orders, and sales and hiring new - non-familial - employees. “We are going to get slammed by Whole Foods,” said Greg. Now, soap production has to drastically increase. They now offer a variety of soaps - hemp, beer and wine - that are made with local ingredients, such as a soap made with coffee brewed at Spill’n the Beans Coffeehouse & Bistro in Troy. has been producing their soaps, creams, at home. Since their inception seven years ago, Sue and Rad Soap Co. Until they moved into the new space, they were producing 3,000 bars of soap – all inside the kitchen of their Cohoes home. ![]() Before Whole Foods, weekly soap production was based on Sue’s estimate of the volume of sales farmers markets and craft fairs would yield. For right now, the Kerbers are focused on transforming a literally in-house craft business into a fully formed wholesale operation. After that, she is hoping to have her products in 11 Whole Foods by the end of August, with products on display throughout the chain’s 30 northeastern stores as soon as possible thereafter. With those stores, Sue is looking to prove her product. six months before they could send their first shipment to a Whole Foods store - in Ridgefield, New Jersey - but since then, they have signed up five more stores. As she explained, Whole Foods’ supplier requirements are very stringent. “It takes awhile to get into their process,” said Sue. “We were screaming.” Seven months later, the family has moved into a 4,000 square foot warehouse at the intersection of Fuller Road and Railroad Avenue, but the path has not been easy. They wanted her to submit an application. “It’s not like Whole Foods comes up here.” That day, however, Whole Foods was “up here.” After exchanging business cards, Sue received a call the very next Monday - her birthday - from a Whole Foods representative. ![]() “I figured you can’t get into Whole Foods unless you’re down in at the Brooklyn Flea Market, if you’re written up by Oprah, if you’re on The Today Show, or if you’ve solved some major problem and they see you, usually in New York City,” said Sue. Despite moderate success, they were not expecting that their company, Rad Soap Co., would attract a national, hyper-local supermarket chain like Whole Foods to their table at the Troy Farmers’ Market. At that time, Sue, her husband Greg, and her son Zak were making their hot-processed soaps and creams in the kitchen of their house in Cohoes. They wanted to talk with the local soapmaker about the possibility of distributing her soaps across the northeast. ALBANY - Sue Kerber was selling her homemade soaps and creams at the winter Troy Farmers’ Market she was approached by a woman from Whole Foods.
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